Do you know how to market yourself?

You don’t need to work in a Sales department to know how to sell. When clients come to me and say they don’t know how to convince hiring companies of their potential or worth, I would gently remind them that we all have the skill to sell as this is part of our daily life. We sell our ideas to investors or clients, we sell our point of views and opinions to our bosses, colleagues and friends, we sell to our kids or partner.

When we really believe in something, we know how to promote it and we promote it very well. So why can’t we do it for ourselves if we really believe in ourselves?

Timothy Gallwey who wrote The Inner Game of Work, mentioned in his book that a 5 year old, is skilled at selling parents by developing rapport, by handling objections creatively, by changing their approach, by customizing their sales approach, by not being fear of rejection or fear of failure and always come back and try again.

My 3 years old daughter does that all the time, and I admire her persistence, her way of trying to convince us and her cleverness.

She is very focus on her end goal, and that’s why she is able to change her approach.


How to overcome failure?

How do you get re-energized after being told you have not been appointed for a role you thought would be yours?

Do something that you really enjoy. For example go and see a movie or a play that you always wanted to see, have a meal in your favourite restaurant, take a walk, read your favourite book, listen or watch some motivational speakers on YouTube, treat yourself.

Take the time to reflect on your experience.

Tomorrow is another day and a greater day.  Is it hard to always stay positive? Yes, but if you believe that you will find the right job and in the right company, you will.

Yesterday I had a down moment, what I did was to read my goals, and went through my vision board.  I felt so relaxed afterwards, and these helped remind myself why I want to achieve those goals

Sending 50 applications a day!! And no results.

Recently, someone told that after having his resume and cover letter done, and despite sending 50 applications a day he still hasn’t find a job.

First of all if you send 50 applications a day, it means that you are not applying for the right jobs.

You might have a great resume and cover letter, however if you don’t know how to use them you won’t get shortlisted. Here are some tips.

  • You need to tweak all your Resumes/CVs and cover letters before you send them, so they match the key requirements of the role. Not all companies have the same requirements. Check the company site to learn more about them. (When you have their names)
  • Before sending your application, read carefully the job description and ask yourself: What in the job attracted you? Why do you think it will be a step up?
  • If the job description is short and doesn’t tell you much about the job, try to see if you can speak to the hiring manager or person who posted the job advert. But to be honest if the job description doesn’t say much, would you still send your CV/Resume?
  • Ask yourself what impact would you like make and if you see yourself in this role long term.

If you take the right actions you won’t send 50 applications a day. You will be more selective and will be targeting the jobs/companies that are right for you.