Do you know how to market yourself?

You don’t need to work in a Sales department to know how to sell. When clients come to me and say they don’t know how to convince hiring companies of their potential or worth, I would gently remind them that we all have the skill to sell as this is part of our daily life. We sell our ideas to investors or clients, we sell our point of views and opinions to our bosses, colleagues and friends, we sell to our kids or partner.

When we really believe in something, we know how to promote it and we promote it very well. So why can’t we do it for ourselves if we really believe in ourselves?

Timothy Gallwey who wrote The Inner Game of Work, mentioned in his book that a 5 year old, is skilled at selling parents by developing rapport, by handling objections creatively, by changing their approach, by customizing their sales approach, by not being fear of rejection or fear of failure and always come back and try again.

My 3 years old daughter does that all the time, and I admire her persistence, her way of trying to convince us and her cleverness.

She is very focus on her end goal, and that’s why she is able to change her approach.


How to overcome failure?

How do you get re-energized after being told you have not been appointed for a role you thought would be yours?

Do something that you really enjoy. For example go and see a movie or a play that you always wanted to see, have a meal in your favourite restaurant, take a walk, read your favourite book, listen or watch some motivational speakers on YouTube, treat yourself.

Take the time to reflect on your experience.

Tomorrow is another day and a greater day.  Is it hard to always stay positive? Yes, but if you believe that you will find the right job and in the right company, you will.

Yesterday I had a down moment, what I did was to read my goals, and went through my vision board.  I felt so relaxed afterwards, and these helped remind myself why I want to achieve those goals

Sending 50 applications a day!! And no results.

Recently, someone told that after having his resume and cover letter done, and despite sending 50 applications a day he still hasn’t find a job.

First of all if you send 50 applications a day, it means that you are not applying for the right jobs.

You might have a great resume and cover letter, however if you don’t know how to use them you won’t get shortlisted. Here are some tips.

  • You need to tweak all your Resumes/CVs and cover letters before you send them, so they match the key requirements of the role. Not all companies have the same requirements. Check the company site to learn more about them. (When you have their names)
  • Before sending your application, read carefully the job description and ask yourself: What in the job attracted you? Why do you think it will be a step up?
  • If the job description is short and doesn’t tell you much about the job, try to see if you can speak to the hiring manager or person who posted the job advert. But to be honest if the job description doesn’t say much, would you still send your CV/Resume?
  • Ask yourself what impact would you like make and if you see yourself in this role long term.

If you take the right actions you won’t send 50 applications a day. You will be more selective and will be targeting the jobs/companies that are right for you.


Why you should be using LinkedIn to find a new job and how to get started

Clients who come to me with job search issues often tell me that they do not have a LinkedIn profile or they have a LinkedIn account but they don’t use it.

When I ask the reason for not having a profile or not making use of it, they say it’s because they’re not into social media, or they simply don’t believe that the LinkedIn platform will help them land a job.

So if you are amongst those who do not use LinkedIn to search for jobs, listen up!

The single biggest reason you should be using LinkedIn

The single biggest reason is this: 95% of recruiters and hiring companies use LinkedIn to find talent and publish job adverts.

Did you take that in? Yes 95%.

LinkedIn is the world’s largest professional network. With so much of the world’s recruiting happening there, why wouldn’t you want to be part of it?

Hopefully I’ve changed your mind about LinkedIn. If this is the case, I’d like to give you some great tips on how to attract attention from the right people.

Before you start

Companies not only hire on your skills and experience, but also according to ‘culture’ fit. So before setting up your LinkedIn profile, ask yourself the following questions. You’re more likely to write something that helps your audience understand the kind of person you are.

  • What inspired you to work where you worked, or where you want to work?
  • What do you believe in?
  • Who are you? What are you passionate about?
  • How do people feel when they interact with you?
  • What do you value most?
  • Why a company/recruiter should connect with you?
  • Can you name your unique strengths/talents that you feel are relevant to the role you are looking for or current role?
  • Can you name activities/topics that deeply interest you at work?

By answering these questions, it will be much easier to write your profile in a way that will spark interest and resonate with the right employers.

It will also help you write out your career history and experiences in a coherent way, and get across your unique value proposition.

An essential checklist for creating a great LinkedIn profile

Writing your summary

The summary section is your elevator pitch, therefore the most visible part. Here is where you tell the reader what your selling point is, and your area of expertise. This part will help to connect with those who work in your industry.

Also tell them why you do what you do. What motivates you is an important ingredient in helping employers find the right person, for the job and the culture of the organisation.

Use keywords

Recruiters and hiring companies do searches using keywords, so if you want to appear in those searches your profile should have keywords related to your field of work or the field you want to enter. Have a look at current job offers and what keywords are used in the role requirements.

To generate more interest, you should have a grabbing headline to get noticed, not just your job title but a headline that will tell your audience what you do, how and who you can help, so be specific.

Your profile photo

Your photo should be a professional headshot. Not a holiday photo on the beach wearing sunglasses! Professional photos really make you stand out from the crowd and present you in the best possible light (literally).

Don’t forget to include a background picture (‘header’ image) as well – just a little extra effort goes a long way.

Use recommendations

To give your profile a real boost, make sure you have some recommendations. These are your testimonials. Recruiters always check this section so if you don’t have any, it could create a real barrier between you and the job you really want.

From within your LinkedIn profile, you can ask for recommendations from former bosses or clients you worked with. People are often busy so make it easy for them to write something – perhaps by reminding them what projects you worked on. Offer to give them a recommendation too!

Almost done

After you’ve completed your profile, ask some friends to check it out and give you some feedback.

When you’re ready to go – do switch the career interest on. You’ll want to let recruiters know that you are open to new opportunities.

Last but not least, be active on the platform if you want to get noticed. Just having a LinkedIn profile doesn’t mean you’ll find a job. You need to connect with people too.

… so start conversations

Make connections with everyone you know, but also comment on other people’s posts (you don’t have to be directly connected to do that). Write your own posts too. Share interesting articles related to your industry to show your expertise and interest in what you do, and get some conversations going.

Good luck!

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